Lane Bryant Founded in 1904 Lane Bryant has become most known for their designs in the plus size market. They do not only look at just the size but also the type of fashion and fit of the garment. They claim to be style leaders within the fashion industry. Lane Bryant’s collection can be found through their online website where all of their styles are available or consumers can shop in store and try on the clothes within 1 of their 43 stores located throughout the states. Lane Bryant offers a large price range on their items that start around $10 to $330. Many of the higher priced items do go on sale and become more reasonably price for an everyday working woman. Lane Bryant Inc., is the largest plus-size retailer in the U.S. which founded in 1904, by Lena Bryant Malsin ( Klaber,n.d.). The brand seeks to celebrate the individual sense of the women’s style. By making plus size clothing, the brand gives to women of all sizes equal representation in the media; and this increased their market share and bottom line. Items are sells about 700 retail stores and online with modestly priced (Bijur and Muggenburg, n.d.). Prabal Gurung …show more content…
He creates his statement looks by encompassing his own philosophy on what fashion should be. Almost all of his collections are made within New York City where he believes that it is important to recognize and support domestic employment and income for the city. The admirers that follow this designer especially from an international level can observe the importance of the domestic production and the finished quality of each garment. His products range from t-shirts to evening gowns and even accessories to finish your look. His items are only available online, and his prices for his garments range from $200 to $3,000. Most of Gurung’s items do not go on sale and his items are higher end luxury