Reasons why Lori Senecal was appointed Global CEO In the business world, there are so many ladies showing how forceful and brilliant women are. Well, Lori Senecal is one of such women. Currently she is Global CEO at Crispin Porter & Bogusky; her life, experiences and career paths make her the best for this position. There are so several things that have been said about Lori. However, she proves day in and out she is a force to reckon with. Lori in major interviews attributes her successes in life now to her early years in life. She makes it clear how her older siblings gave her the motivation she needed to be able to achieve higher heights in both her personal life and career path. Getting to know Lori Senecal’s role as Global CEO The position of Lori Senecal as Global CEO at Crispin Porter & Bogusky means, she is in …show more content…
Due to this, she has truly created a contemporary global setup that is collaborative, creative and responsive, providing the right international steadiness along with local market innovation that is strong. Before Lori became a part of Crispin Porter & Bogusky, she served as CEO and Global Chairman of KBS. It is in records that KBS developed and expanded from a company of 250 staff domestically to more than 900 people globally. KBS received many rewards and recognition from recognized bodies worldwide. Lori when at KBS was named as one of the Women to Watch by Advertising Age. In the year 2013 she was awarded at the AWNY Game Changer Awards where she was given a Quantum Leap Award for her originality and guidance. Apart from her leadership skills, Lori is a professional advertiser, integrated marketer and digital strategist. She is an amazing in the field of brand architecture with added knowledge in e-commerce. Thus, she provides creative direction and ways to build and have new business ideas