ipl-logo

Leclerc Italy Culture

1412 Words6 Pages

INTERNATIONAL MARKETING PLAN - CULTURE The cultural norms of Italy are quite different than that of Canada, and should be respected to avoid offending anyone. The official language of Italy is Italian, which is a language with a strong differentiation between formal and informal addresses. When talking to strangers and elderly people, formal language should be used unless they initiate the informal tone. The handshake is a common form of non-verbal greeting, however it should be used both when starting and ending a conversation. One firm pump of the hand is sufficient. When addressing business clients who have yet to introduce their name, referring to them as signore or signora is recommended. Lei is the formal version of you, and tu is the informal version. Lei should always be used when talking to people who have a business relationship with you, as well as with …show more content…

Leclerc offers high quality chocolate covered cookies, which fulfills the need of consuming sweets in Italy. The target market for Leclerc in Italy would be the same as in North America; mainly for families or the younger generation. The convenient packaging allows busy parents to pack these into on-the-go lunches, or for children to enjoy as an after school snack. There are products that are competing for the market in Italy, such as the original Italian Pizelle cookie from Rezo. (pizelle.com) These are thin egg waffle cookies available in chocolate, vanilla, and original flavours. Leclerc cookies differ from Pizelle because our product is more decadent with the chocolate and butter cookie base. Leclerc products should have no problem with entering the Italian market, as there are not many added tariffs or government regulations on food products. International buyers will buy Leclerc brand products because we are a traditional Canadian company, and allow Canadian products to be showcased to the international

Show More
Related

Case Study: Enrico Notarnicola

157 Words | 1 Pages

RELATED CASES: None. SUPPORT DOCUMENTS: None. On 09/09/2015, Enrico Notarnicola contacted Pasco Sheriff`s Office by telephone to report Criminal Mischief.

Read More

Laframboise Island Culture

519 Words | 3 Pages

The country’s second smallest capitol, the only example of a state and capitol that doesn’t share any letters, Pierre, South Dakota. Pierre remains the capitol of South Dakota with interesting and exciting places to visit, including the Cultural Heritage Center, the Capitol building, and the Laframboise Island. Need a place to connect with people and grow closer to your family? Pierre’s the place to be. The Cultural Heritage Center stands near the Capitol building and it opened up in 1989 to preserve South Dakota’s cultures.

Read More

Cultural Achievements Of Rome Dbq

279 Words | 2 Pages

Remarkable Rome Ancient Rome had many cultural achievements. Many achievements are very important and influential in American culture today. Some achievements are Roman Roads and Roman Architecture. Our road today are based off of Roman roads. Also our architecture is very similar to Roman architecture.

Read More

Expanding Smoke's Poutinerie Into The Spanish Market

393 Words | 2 Pages

Smoke's Poutinerie will be expanding its business into the Spanish market, and this report provides an analysis of the market conditions and strategies for successful entry. The Canadian fast-food market is fiercely competitive, but Smoke's Poutinerie has all the potential to succeed in the Spanish market due to several key factors. Spain has a strong culture of fast food and street food, and poutine, as a comfort food, is similar to the popular Spanish dish called Tapas. Additionally, the use of real cheese curds in Smoke's Poutinerie's poutine will appeal to locals as cheese is a popular ingredient in Spanish cuisine. Smoke's Poutinerie will target young adults, teenagers, tourists, and food enthusiasts as its primary market in Spain, where fast food and

Read More

Analysis Of Inside Out And Back Again By Thannha Lai

893 Words | 4 Pages

"Inside Out and Back Again" written by Thannha Lai, about her life experiences' published in 2011, written in a collection of poems. " Inside Out and Back Again" follows a young girl named Ha and her family of refugees as they escape Saigon in April 1975 and find refuge on an overloaded naval ship. The family eventually finds their way to a tent city in Guam, and later to a town in Alabama. After reading "Inside Out and Back Again" from my personal experiences' I feel that this book teaches us that, The storms and struggles in our lives either make us or break us, but, In this case, it made Ha's family stronger.

Read More

Charlemagne's Influence On Charlemagne

735 Words | 3 Pages

Given that due to tourism primarily, the adopted common tongue for many countries is English, merchants and consumers do not use a lingua franca in the literal sense of the term. However, the prime notion of knowing how to speak to your potential customers is quite widely used. For example, a sales person would not use certain terms and slang whilst speaking to an older couple. Moreover, he or she would not use an extensively verbose vernacular while trying to communicate with a younger

Read More

Embracing My Italian Heritage Analysis

674 Words | 3 Pages

Starting at a young age my family had stressed the importance of embracing my Italian heritage. My father, mother and grandfather each contributed in showing me that in order to honor our Italian heritage you must demonstrate three qualities as a young man. My father is responsible for teaching me respect and how to give every individual you meet total and complete respect. Similarly my mother is responsible for teaching me love, how to love and how to spread love throughout the world. As for my grandfather, he taught me what courage is and how to always be courageous.

Read More

Ancient Italy Research Paper

287 Words | 2 Pages

In ancient Italy, Rome is founded by Romulus and Remus. It was ruled for 250 years by the Etruscans after 753 B.C.. Almost 200 years later the Roman Republic is created when the Romans ruled and drove the Etruscans out, opting to be governed by the senate instead. Rome began to use a caste system, splitting the people into upper and lower classes. The patricians and the plebeians were the name of the types of citizens.

Read More

Case Study Montreux Chocolates

901 Words | 4 Pages

Montreaux Chocolates USA Case Key Questions Discuss the key challenges and marketing issues Andrea Torres must address at this time. Why do you feel these issues and challenges are key to the success of the new product line? 
 The first and most important issue is the name for the new Chocolate. Apollo has a share of 15.4% in the US market in the field of the confectionery product, making it the second highest after the Fischer on the market in year 2011. Such a large share of the market will mean a strengthening of relations of the Apollo with its confectionery products.

Read More

Pillsbury Cookie Case Study Summary

1885 Words | 8 Pages

ADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.

Read More

Alessandro Spad Personal Narrative In My Family

559 Words | 3 Pages

Being Italian is a part of who I am, and I’m learning more about my culture every day. My goal in life is to be able to speak fluently in Italian so I can communicate with my Italian relatives easier. In college, I plan on taking Italian to increase my fluency in the language and I would love to study abroad somewhere in Italy. Hopefully, I will be able to fluently talk with my relatives no problem after my experiences and education. After my experience in Italy and watching how life revolves there, I’ve noticed that the bond between Italian families and friends is one of the strongest I have ever seen.

Read More

Examples Of Personal Cultural Heritage

1044 Words | 5 Pages

It is currently home to more than 62 million people of which 96 percent are Italian (Zimmerman, 2017). Italian culture focuses on family, architecture, arts, music and food (Zimmerman, 2017). The primary language spoken is Italian (Zimmerman, 2017). They focus on men being head of the household/breadwinner and women being the primary caretaker (Zimmerman, 2017).

Read More

Essay On Italian Cinema

885 Words | 4 Pages

Italian Cinema Introduction: Since the start of the Italian film and cinema in the early 20th century, Italian movie makers and performers passed in a successful era on an international level and have influenced film industries throughout the world. Italian films have earned 14 academy Awards for best foreign language film which out the country in the first placement in the world and 12 Palmes d’or which place it in the 2nd place worldwide. The first Italian films were the adaptations of books or theatrical plays, using complicated set designs, rich costumes and high budgets. One of the first Italian cinema style was Italian futurism.

Read More

Food Culture Research Paper

1949 Words | 8 Pages

Italian meal commonly consist of pastas such as spaghetti, lasagna, penne, and linguine. Italian spaghetti and meatballs has been one of the many worldwide favorite dishes for decades. I remember coming home from school many days with a big plate of spaghetti waiting for me at the table, the slippery noodles, well seasoned meat, and spaghetti sauce all went together perfectly. Pizza is also widely known in the Italian culture and it believed that they perfected it over time. Many Americans have memories connected to pizza, it is one the most easily accessible and enjoyable dishes and it is delicious as well.

Read More

The Importance Of Intercultural And Interpersonal Communication

781 Words | 4 Pages

“Rules of different kinds guide all communicative interaction, and the learning of rules and of their proper application is essential to our becoming competent members of our society.” This statement means that rules are important in intercultural and interpersonal communication. Intercultural and interpersonal communications are guided by different rules such as family rules and social rules among others. People have to observe the rules of intercultural and interpersonal communication to communicate with different societies.

Read More

More about Leclerc Italy Culture

Related Topics

Open Document