Legal. Since AT&T conducts business both domestic and internationally, it’s important AT&T is aware of the different laws that apply to each of the different countries. It’s helpful to have a local human resource manager available in the different countries to ensure AT&T is conducting business within the legal boundaries. Intellectual property is another legal factor AT&T needs to consider. According to the AT&T website, they manage one of the world's largest and most valuable intellectual property portfolios and owns one of the world's most valuable brands, AT&T approximately 20,000 patents and applications worldwide (Intellectual Property, 2017). An example of the branding is the AT&T Stadium located in Dallas, Texas. Competitive Environment …show more content…
This is proven with the following notes taken from the Q1 2017 AT&T Inc. Earnings Conference Call, (Investor Relations, 2017). Within the wireless space, “2.1 million net adds; gains in prepaid and IOT, continued branded smartphone growth, new unlimited plans gain traction” (Investor Relations, 2017). By offering the new unlimited data plans, this allows AT&T to compete fiercely against the major competitors within the industry, such as, Sprint, Verizon and T-Mobile who also offer unlimited plans. Another strong key performance indicator is the market share they increased within the entertainment business unit. For example, “revenues of $12.6 billion, stable year over year. Growth in IP and video services help offset legacy declines. AdWorks continues solid growth” (Investor Relations, 2017). By continuing to invest in their IP network it has allowed AT&T to create and offer additional products, such as streaming from any device. With the loss of archaic services, such as POTS lines, due to the change in technology and social aspects mentioned earlier, these new offerings help absorb the loss of revenue. Another key performance metric is their international market, “revenues up 15.7% with strong EBITDA growth. Gains in Mexico and Latin America” (Investor Relations, 2017). The growth in the entertainment and international market can be attributed …show more content…
The first step is to create both a mission and vision statement. The vision statement should be something inspirational for the employees, sharing where the corporation wants to be in the future within the industry. Whereas, as mission statement explains their purpose of the corporation. The vision statement is, “To touch our customer’s daily lives through innovation and technology, which will inspire them to seek growth in themselves by using our product offerings”. This vision statement will encourage and motivate employees to seek personal and professional growth through a creative process of the designing new products and services. The mission statement is, “To be the provider of choice in the integrated communications industry, which includes pay television, wireless, and IP network to name a few. To grow revenue for our shareholders and be socially responsible within the