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Swot Analysis Of Lego A/S

1758 Words8 Pages

INTRODUCTION

Within this paper, Lego A/S is the delegated company of choice for conducting an analysis report on the business’s financial position and financial statements. To begin this paper, an overview firstly explains the Business Model which strategically describes the rationale of the business creating, delivering and capturing value, composed over nine building blocks, in a written format. Next, it continues on to the Pricing Strategy, to understand the nature of the pricing policy adopted by the business and to analyse the economic and financial environments associated with the policy adoption. A forecast and projection analysis next succeeds, to identify the projection technique deemed most appropriate for forecasting the business’s …show more content…

It emphasises on the use of high-quality materials for manufacturing and adopts rigorous testing of products to qualify for sale in the market, which additionally incurs a great cost to the company. Accordingly, Lego adopts a mid to premium value-based pricing policy for its high-end products (Bhasin, 2018), enabling great value for high-quality products and the affordability for customers in middle-class families to purchase. This strategy permits the company to gain market share and create repeat customer …show more content…

The time series model provides a systematic and time-related approach to forecast future trends, based on past values measured at successive times and uniform time intervals (Hwang, Park, Lee, & Kim, 2012), which makes it possible to create useful projections based on historical patterns (Wong, Chan, & Chiang, 2005). This method presents a hypothetical financial analysis in terms of monetary values and composes a simplistic measure to attain an

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