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Kurt Lewing's Model Of Change Case Study

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Introduction In 1987, John Birt took over responsibilities of the British Broadcasting Corporation as the Deputy Director- General. The BBC having a reputation for honest reporting and programmer of exceptional Quality, was well known for its stability over the time. Despite how reputed BBC was, there were some critical challenges which took place during his era which required rapid changes in Culture in order to make the organization endure & to be resourceful in the broadcasting industry. This was mainly due to their negligence of being dynamic and industrious, not taking Strategic measures to adapt with the ever evolving Environment. The BBC was so conceited with its financial stability that it failed to see the consequences they would face when the …show more content…

This theory was originally presented in 1947 by Kurt Lewin. Unfreezing, Change, Freezing. Unfreezing: This first stage of change involves preparing the organization to accept that change is necessary, which involves break down the existing status quo before you can build up a new way of operating. Key to this is developing a compelling message showing why the existing way of doing things cannot continue, reason for change (Driving Forces) has been covered under the FFA Model. • Change Objective • Clear Communication of the need for change to all Staff • Addressing employee concerns in terms of change Freezing After the uncertainty created in the unfreeze stage, the change stage is where people begin to resolve their uncertainty and look for new ways to do things. People start to believe and act in ways that support the new direction. In order to accept the change and making the change successful, The Staff of BBC need to understand how the changes will benefit them, so that they would embrace the new direction and participate proactively in the

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