Life Under The Chief Doublespeak Officer By William Lutz
303 Words2 Pages
In my opinion, the purpose of the essay, “Life under the Chief Doublespeak Officer” the author, William Lutz shares a descriptive analogy of doublespeak words and terms used in this era by American businesses to manipulate. These words and terms are used everywhere from the corporate world, financial institutions to small independent businesses.
One descriptive writing pattern used in this essay is compare the Unfamiliar to the Familiar where Lutz used buzzwords as “competitive dynamics” (unfamiliar) and provides a related word as “synergy” for an effective description of how doublespeak can be an effective, but eluded practice in business. He provides several examples in various lines of business of how common or established
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