ipl-logo

Lifebuoy Marketing Strategy

1447 Words6 Pages

MARKETING MIX OF LIFEBUOY
PRODUCT:
Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women.
For example, lifebuoy has been able to come up with …show more content…

This way they are able to show people that they are true to their core concept of health and hygiene and also promote and market their products to customers. For example, this year they plan to pick people from 50 different nationalities to participate in the global hand washing event in Dubai in an attempt to break the Guinness world record. This is a marketing campaign that lifebuoy is using to bring awareness of their product to customers by achieving a prominent record under their …show more content…

It has an extensive distribution mix and a large and visible brand loyalty. It has a Brand Loyalty so strong that at one point of time, the word Lifebuoy was synonymous to soap. It has a wide range of products such as Hand Washes, Hand Sanitizers and many others. It is the most prevalent brand in the hygiene segment in majority of the rural areas. When given a option, customers are steadfast to Lifebuoy. They target certain sects instead of all customers to expand their ventures. Lifebuoy uses technology that is new and superior to give them a competitive advantage over competition. The price range in which they operate is affordable to all and is reasonable. They have a highly efficient and highly skilled team of Human Resource Management (HRM), Sales and Marketing. It is also one of the first soap companies to use carbolic acid as an ingredient. This carbolic acid is what gives Lifebuoy the distinctive red colour and the strong medical

Show More
Related
1018 Words | 5 Pages

Student Name: Gurpreet Kaur 1.As mentioned in the introduction, we are required to choose three fast moving consumer goods companies. The marketing strategies and operations are to be analyzed in terms of efficiency. The companies which I have chosen are Proctor and gamble, Johnson and Johnson and Unilever. These companies are considered to be giants in their industry sectors.

Read More
636 Words | 3 Pages

“Great companies are built on great products.” (Musk, Elon) National Bohemian Beer, also known as Natty Boh, has great products and many other things to offer. National Bohemian Beer makes sure they are known all over Baltimore by their unforgettable logo. This company has contributed to Maryland’s economic growth and helped put Maryland on the map for being known for producing Natty Boh.

Read More
1238 Words | 5 Pages

Problem Background Yuhan-Kimberly is a joint venture company of Yuhan Corporation (Korea based) with Kimberly-Clark (US based). It was established in 1970 and is a leading company who manufactures health and hygiene products such as diapers, sanitary napkins, tissues, and wet wipes. On March 2005, a crisis happened because of the baby wet wipes product. In other developed countries such as Europe and United States, wet wipes were categorized as cosmetic product.

Read More
1476 Words | 6 Pages

The business is highly customer-focussed that seeks to provide excellent products and services that deliver enjoyment and value-for-money. They desire to develop within a considerate culture that combines autonomy and accountability while maintaining the strong focus on profitability. The company has been in existence with high rate growth being registered as

Read More
328 Words | 2 Pages

The marketing mix aligns with the four strategy categories because the MyKind garden of life vitamins does have a stable distribution channel through their Whole Foods parent company to sell and market their product to a particular customer base. The garden of life vitamin is marketed to ensure that promotion of the vitamins as a natural food based products, which appeal to a consumer base that that are health conscious and are interested in what they put into their bodies. The company does target a specific market that is more concerned with health and would not mind paying a little extra to ensure that they are getting a very healthy vitamin. Also, the four P’s do contribute to each of the strategic objectives that the Garden of Life

Read More
1006 Words | 5 Pages

Whenever you visit Amazon, eBay and other top ecommerce website, you will always see outstanding and wonderful customer reviews about Life kayak popularity. Most people are of the fact that their size and knowledge of the industry has given them a comparative advantage in terms of quality, unique designs and variety of options to their buyers. This is why their prices are relatively cheap despite their quality of their unique products. Some of the reasons why Lifetime kayak is the most trending brand of kayak is the industry today are discussed

Read More
1350 Words | 6 Pages

Nioxin Products For Thinning Hair Review - Are They Really Worth Discovering? In this review I will do my best to talk extensively about this hair thinning solution and provide us with useful information about why we should or should not choose it among thousands if not millions of hair thinning solutions available in the market today. Hair thinning is a natural thing but when it becomes excessive, it calls for a deep thought and a solution. Hair thinning occurs in both male and female.

Read More
1426 Words | 6 Pages

About Procter & Gamble Procter and Gamble (P&G) was formed by William Procter, a candle maker and James Gamble a soap marker on the 31st of October 1837. From its inception, its objective has been to create industry-leading value with brands and products that consumers prefer while at the same time conserving resources protecting the environment and improving social conditions who need the most. Overview In this report we are formulating strategies to be implemented in the next twelve years based on the current practices the company is doing and what it visions to achieve.

Read More
1422 Words | 6 Pages

Brand concept Life is good has established by two brothers Bert and John Jacob, originally idea of the brand is coming from their real life struggles. Therefore, they decided to come up with a new product which will make others feel relieve from the daily flood of negative things. Life is good is trying to demonstrate that business can be differentiating from their competitor by put their effort in both humane and profitable ways. Life is good believe that by promoting the concept of optimism though the customers, and shows it can power of “Optimism” can be show off in a big result for the community. Life is good put a big effort on producing a good quality product with the principle of spreading, inspiring art, a passionate community under

Read More
1081 Words | 5 Pages

UNILEVER What is Unilever? It is the one of worlds biggest consumer goods company and it’s increasing his percentage in world market everyday. About 2 billion people chose Unilever and uses it’s products. It’s founded in 1930 with the unification of Margarine Unie and Lever Brothers (an English soap company).

Read More
2200 Words | 9 Pages

1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.

Read More
1738 Words | 7 Pages

UNIQLO, 66-year-old Fashion and Retail industry was established in 1949 in Japan. It is a wholly owned subsidy which was bought by Fast Retailing Co Ltd since November 2005.With its head quarters in Tokyo it has managed to expand its clothing business in fourteen countries globally. An article from the Business Insider says that this Japanese chain has become the envy of retailers worldwide. It started in 1949 in Hiroshima as “Unique Clothing Warehouse”. The words were later joined to make “UNIQLO”.

Read More
1494 Words | 6 Pages

The intention of running this plan is to raise profitable growth for their brands, and also reduce costs and fuel innovation at the same time. It shows that the USLP has provided benefits as it emphasises on human health and this may help more than billion people by year 2020. Moreover, Unilever Plc is an environment friendly company by achieving zero non-hazardous waste to landfill from plants, and continuing to enhance significant reductions in the greenhouse gas (GHG). They also introduced their new version of Dove Body Wash bottles which help in waste reduction. Furthermore, they run across four categories brands by growing their brands in order to maximize the shareholders

Read More
1706 Words | 7 Pages

2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

Read More
986 Words | 4 Pages

Index Key concepts 2-3 Terminology 2-3 Local designer 4-6 Int. designer 6-9 Bibliography 10   Terminology Vernacular- a design meant for a specific area, tradition or language Craft production is the process of manufacturing by hand with or without the aid of tools. The term Craft production refers to a manufacturing technique applied in the hobbies of handicraft but was also the common method of manufacture in the pre-industrialized world, such as in the production of pottery. Cultural Flattening occurs when culture is treated as a commodity.

Read More

More about Lifebuoy Marketing Strategy

Related Topics

Open Document