Listing On The Nasdaq
294 Words2 Pages
a. Access to capital
Once the company is public, it has access to an entirely new, deep and liquid source of capital, which enables the company to achieve and maintain an optimal capital structure.
b. Branding event and prestige
By listing, the company will receive worldwide media coverage through the financial markets, which constant live coverage on publicly traded companies. Snapchat, an Australian company which listed on the NASDAQ achieved a great amount of attention after its launch.
c. Enhanced benefits for current employees
Stock-based compensation incentives align employees’ interests with those of the company.
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