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Local Geo Essay

519 Words3 Pages

Local SEO is a valuable and fundamental component of any digital marketing strategy. The point of an online search engine is to return usable, quality content to the user so that they can quickly and easily find what they are looking for. Local SEO uses the capabilities of online search engines to help your business appear higher in online search results and to appear in plain sight to the hottest leads -- that is, to local customers who are ready to buy right now. Do you know how your business ranks in local results?

A locally driven internet marketing firm can provide your business with powerful SEO and website traffic analysis tools that can help you more completely understand how your website ranks in online search results. The analysis will help you pinpoint the weak spots, inconsistencies, and opportunities of your online marketing strategy, and proven tactics will help your business establish a strong local SEO presence that generates immediate results. …show more content…

On action step that can be taken is to make sure your business is featured in locally-focused online directories such as SuperPages.com, and in navigation websites like MapQuest.com and Google Maps. A good, local search firm knows how to optimize your local directory listings so that your company has a strong online presence that is bolstered by local directory listings. That way, the people most likely to buy from you - local customers who are searching for the products or services that you provide - are seeing your business appear in their local search

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