Long Fence Target Audience

Introduction

The key to running a successful business is having an effective strategy and the people in place to execute the strategic objectives of the organization. A company’s strategy encompasses all the actions the organization takes to execute and follow thru on long-terms objectives. Upper management usually determines the organizational strategy, which are implemented by mid-level manager with the assisted of his staff and available resources. As the largest fence contractor in the Washington, DC Metro area, Long Fence enjoys a major competitive advantage over the competition. With 70 years of experience the company has not rested on their laurels, they are constantly trying to add new products and take full advantage of their name

It has been proven to do this at all level of business. Long Fence spends over a million dollars on marketing per annum. These advertising dollars are spent on several different types of mediums. During 2014 ads were easily found in newspapers, on the radio, on television and on the World Wide Web as well. Advertising blindly is not an effective strategy, with this knowledge in mind the company has invested the time and effort to find out how to reach their target audience. This target audience commonly includes people between the ages 35 and 65. This demographic is mainly made up of homeowners. On the commercial side Long Fence uses mailers and strategically placed signage as their key form of advertising. These advertisements and promotions have secured a constant stream of sales leads on a daily basis. The company has a call center in place that is located in the Odenton, MD office. In this office, a team of call center employee receives incoming sales calls. Leads are funneled through the company’s website and assigned to the appropriate sales people as well. These strategies give the company excellent brand recognition in the marketplace. The blue and white signs the company puts on all their installations are always visible as you drive by one of their projects whether ongoing or completed. The Long Fence brand is a status symbol in certain communities and attracting a very affluent