In our campaign “Party Hard, Play Safe,” we will be using a loss frame approach. With our “Party Hard, Play Safe,” campaign is focusing on unplanned pregnancy, using the fear appeal will in turn make the subject stick with young adults. Unplanned pregnancy does not only affect you, but the people around you. Using loss frame approach will stick with the target audience, letting them know that with these actions you have hard consequences. Putting condoms in areas where a lot of our target audience will be such as nightclubs, and in the bathrooms of restaurants, by doing this can result in unplanned pregnancies. Putting booklets in the bathrooms of nightclubs to show that you may “Party Hard” but you also need to “Play Safe” can in turn bring