The globally recognized brand Louis Vuitton was started in 1854 in Paris France. Before opening up his own workshop, Vuitton apprenticed Monsieur Marechal for 17 years in which he learned how to create intricate boxes. This ultimately gave him the idea to create his own business in making luxury trunks. After Louis Vuitton died in 1892, his son George took over the business. During this time he patented over 700 designs and opened up stores internationally. Shortly after, there was a merge of Moet Hennessey and Louis Vuitton which formed LVMH, one of the largest luxury corporations. In recent years, Louis Vuitton is now controlled by the Arnauld Family.
Today, Louis Vuitton is appreciated for travel luggage, but also offers a variety of products and a lush assortment for consumers. The LVMH mission statement is to “Create Products that embody unique savoir-faire, a carefully preserved heritage and a dynamic engagement with modernity”(Farfan). Throughout their brand's mission they have continued to stay true to specific core values such as: be
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Their product categories include both men and women: ready to wear, bags, travel, jewelry and timepieces, books and writings, small leather goods, accessories, shoes, personalization and gift inspiration, which allows many consumers to shop at the store. More recently, Louis Vuitton has expanded their brand into apparel, which has allowed them to create a new market segment. Louis Vuittons product strategy has been extremely important to their success.
Across all product categories and assortments, Louis Vuitton has created a design aesthetic that is simple and timeless. From the classic LV monogram logo to the newer Damier pattern, Louis Vuitton is easily recognizable. Recently, the brand has added items with black leather and different construction of the bags. This allows consumers to stay interested in the brand and continue to be brand