Louis Vuitton was born in Anchur, France, on August 4, 1821. When he turned 14, the young man whose name was to become, over the years, reference in the world of luxury products has left home. It took Louis two years to travel 292 miles to Paris, because he stopped many times along the way to work and earn money. On the way he had all kinds of odd jobs that helped him to earn money to survive. In the French capital, he began working with Monsieur Marechal in the leather industry, specifically in the manufacture of luggage. He started his own production Vuitton suitcases around 1854. The sales went so well that, six years later, he had to find a new retail store to cope with the increasingly demand. In 1871, Vuitton became so well known for …show more content…
In 1896, Louis Vuitton launched the now well-known monogram of canvas that will be found on all its products. Georges leave for the United States to promote the Louis Vuitton products in the cities New York, Philadelphia and Chicago. In the early 1900s, the company releases the new products, which are distinguished by their design and functionality. For example, in 1904, Louis Vuitton launches a suitcase with special compartments for cosmetics, lingerie and other goods. In 1914, Louis Vuitton opens on the Champs Elysées Louis a new store which still exists today. At that time, the building was considered one of the largest warehouses in the …show more content…
Low purchasing power, motivated by the war period makes the sales drop. Gaston did not want to lay off employees and came up with a creative strategy, namely to refocus marketing other luxury products. In 1951, the company provides French President Vincent Auriol, all products and suitcases needed for his tour in the United States after the Second World War. Between 1959 and 1965 the company launched a total of 175 new products, or about 25 per year. In 1977, creates stock company Louis Vuitton, and ten years later arises LVMH, after Louis Vuitton merged with the producer of fine alcoholic beverages Moët-Hennessy, becoming one of the largest conglomerate of luxury products in the