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Luke's Lobester Case Summary

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Foresquare has contributed to the success of Luke’s Lobester as it has allowed the merchant to connect with their customers. Foresquare allows the company to attract customers, categorize their customers through various demographics, offer rewards and discounts to loyal customers, analyze customer check-ins and arrival times and gather information about peek business hours. Social media networking platforms allow businessesm like Luke’s Lobester to gain popularity and attract loyal customers.

2. Holden and Coniff have shunned traditional advertising as it seems to be outdated. Holdem highlighted the fact that Foresquare makes the consumer loyalty experience virtual instead. He favors the digital wallet that rewards over the traditional loyalty
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