Lululemon Athletica did not begin as a retail store, but the workings of this, now very popular, retail store started in 1998 by Chip Wilson, This first started out as a design studio and learning studio for yoga. He later increased his productions and formed the first retail store in 2000, located in Vancouver, British Columbia. It was originally called Kitsilano. The present name and logo of this company was chosen by a survey of 100 people with 20 names and 20 logos. They now have locations in Canada, United States, New Zealand, and Australia. Their typical customers that they serve are women that are fit, healthy, active, wealthy, and participate in yoga. Lululemon says, “It is a lifestyle,” the “it” in this statement is yoga. They have a manifesto that states, “We are passionate about sweating every day and we want the world to know it. Breathing deeply, drinking water and getting outside also top the list of things we can’t live without. Get to know our …show more content…
275). The company did not want to change any of the factors that were making them be a successful company. The target market for the company was a woman that was educated and sophisticated that understood the importance that the active and healthy lifestyle has in their lives. But in 2012, lululemon noticed that their target market was narrow and they did not have a lot of potential to expand in the market. Lululemon changed its target market to women in general, so the company was going to provide comfortable, stylish, and functional products to the costumers. The products that lululemon is selling always follow their mission statement (lululemon athletica, Inc. 275) of promoting the active life. Lululemon also saw that the men and youth market were also approachable and profitable, so they started producing product for this