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Lululemon Essay

424 Words2 Pages

Market Opportunities
Market Development Lululemon started out in Vancouver, Canada and is expanding in Asia for market expansion (Soni, 2014). While the market development strategy is a high risk, because of the joint venture agreement the company can utilize the administrative expenses, ads and commercials, and manufacturing plant of the partner company but the organization still has to elaborate the new plan of actions or policies to develop a strong market development (Bhasin, 2018). To strengthen the brand equity, Lululemon will have its Indonesian brand ambassadors of professional athletes to encourage people to have a fit and healthy lifestyle, and to stimulate consumers beyond the yoga group (Schaneberg, 2016). Also, the company can …show more content…

Both Canada and Indonesia are in good business relations and this would also benefit the expansion. Also, based on the SWOT analysis and Market Opportunities Indonesia will prove to be a great market for Lululemon, but as discussed above there are a number of risks pertaining to the business model being discussed in Indonesia like lack of transparency, poor governance, lack of good infrastructure and many other such setbacks that might hinder the efficiency and effectiveness of the company's goals and objectives. Also, the market strategy discussed above is in line with the risk and benefits to be kept in mind to have a successful running operational unit in Indonesia. It is noteworthy that the GDP of Indonesia is high which is another beneficial factor when talking about attaining organizational goals and objective. Therefore, With the aforementioned reasons the researcher believes that despite its quality of product and its good target market, expanding the brand in Indonesia is a

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