Appealing, attractive, engaging, captivating, enticing, seductive: all words to describe the Lunchables advertisement in Lifestyle magazine. Advertising has become ingrained as part of our culture today. It is an art that has become so much more than just publicising a product. It incorporates intricate graphics, catchy slogans, and evokes emotions. They influence the decisions people make on a daily basis whether they consciously or subconsciously know it. Very few actually sway someone to act impulsively, but people don’t realize how all the other advertisements impact them as well. Not only do they pressure adults, but children are also captivated by their mysterious powers. “Advertisers like to tell parents that they can always… protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air …show more content…
More thought is put into advertising today than there was back then. “Advertising often sells a great deal more than products. It sells values, images, and concepts of love,... success, and perhaps most important, normalcy. To a great extent, it tells us who we are and who we should be” (Kilbourne 101). Jean Kilbourne makes an accurate statement in his essay. To be able to sell a product, advertisers have to think not only what will make their product look irresistible, but they have to think about what will catch the attention of children and adults. To be efficient in how effective the advertisement is, the people creating them have to put themselves in the position of the target audience. This allows them to obtain insight on what they find appealing or not. In this advertisement in Lifestyle magazine, the publisher used body language of a little girl, colors, and a clever slogan to captivate the attention of the target