Background of the media I found this commercial on YouTube. Background of the product M&M’s chocolate was invented by a person name Forrest Mars during the Spanish Civil War. It has began when the founder of Mars Company saw soldiers eating chocolate covered with hard coating, he make his own process of making chocolate without hard coating. He began to manufacture the chocolate candy which is called as “M&M” and introduces it to the American GIs serving in World War II. Since year 1950s, each and every chocolate candy starts to imprint the alphabet “m” on it. In year 1954, M&M became famous and well known to everyone, they promote their M&M”s characters and made good commercial through the television. As the time goes on, M&M started to