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Macy's Competitors

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Adrienne, I find it interesting that you selected Macy’s as a successful company to report. Personally, I have lost interest in Macy’s selection of merchandise. I worked for the company years ago when it was named Goldsmith’s. I felt the merchandise was overpriced and was only interested when it was marked down. The majority of the customers were older people or kids that were into the high end brand name clothes. Today, I mainly go for the deals because the same brands are basically sold cheaper at other department stores. I would not dare spend more on the same item just to say it came from Macy’s. I prefer the same item at a cheaper price. According to the Chicago Tribune, Macy’s has struggled because it’s seen as a dull and old-school

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