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Analysis of Macy's
Analysis of Macy's
Executive summary of macy's strategic analysis
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Comprehensive Analysis Liquidity Liquidity is defined as the ability to convert assets quickly into to cash (Liquidity, 2014). A good standing liquidity is good for companies as well as investors and lenders to the company. For the company it’s a great indication as to whether it will meet short term maturing obligations or not. For creditors and investors, a good standing liquidity portrays the ability of how quick a company can pay off debts. Current Ratio (Current assets ÷ Current liabilities)
The JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style. JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising in the market until the recent past when it seemed to be making the wrong decisions.it was among the largest American mid-range store. They have been very successful with the expansion of their stores all over the region and even with their expansion
Why or why not? If they had lower prices, do you think you would be more inclined to shop there? Why or why not?
M8: Assignment 3 Deniro Dawson Justin Palyvoda Caitlin Gayle Po Melanie Shane INFO 290_21 Professor Chen Macy’s vs. JCPenney Word Count: 1205 Introduction Macy's, Inc. is a retail company operating stores, websites and mobile applications under various brands, such as Macy's. The Company sells a range of merchandise, including apparel and accessories, cosmetics, home furnishings and other consumer goods.
This is especially because it is facing increased competition from Kohl’s Corp. and Macy Inc who have excellent marketing strategy. For example, Kohl’s give good deals and coupons as a way of attracting customers. On the other hand Macy markets its store around its celebrity
Comparing J.C. Penney and Kohl's J.C. Penney is an American retail chain store that has been in operation for more than a century. The company's history dates back to 1902, when its founder, the late James Cash Penney, opened a single dry goods store in the city of Kemmerer, Wyoming. J.C. Penney came up with the idea of providing affordable apparel for middle-class people as well as the working class, which shot his humble business to a precedent setting in the shopping industry. J.C. Penney’s rapid economic growth contrasted with the destruction created by the Great Depression, which led to the destruction of many firms. Nonetheless, Penney calculated the timing of the launch of new store openings during the recession in order to
The avenue that JCP takes to ensure that their low cost strategy is maintained is the distribution channels that are set up around the country. JCP has acquired over 13 distribution warehousing companies that have allowed them to ship products to their store locations at a smaller cost than their competitors. They also have over 1020 store locations across the United States according to the official JCP website. With them having such a presence in all 50 states, they are able to market themselves and stay relevant in areas their competitors: Kohl’s, Sears, and Macy’s, have not ventured into as of yet. Their competitors compete in the same sector but they have different values that JCP is not concerned with at the moment.
They have the best quality of products yet leaving them a bit more expensive than other brands. Macy's has been consistently subject to high impairment charges, store closing costs and division restructuring costs with an estimated revenue increase of 5.2% in 2011 (Macys, 2010). While Sears are known for their “Ad Your Way program”, a tool that will help the customer to follow a product that displays the content and customized recommendations. With this program the customer will able to receive notification either by mail or phone if that product will be on sale. The company operates 894 broad line stores that are primarily mall-based (Sears, 2012).
These qualities make it the best place to find items you would buy for sports or travel. They sell items from tons of major brands for clothing and sports but for cheaper than it is priced at from the actual store. The clothes, footwear, or other merchandise last longer than from other retail stores. Normally, when retail stores sell merchandise from big brands, they last about a week before they shrink in the wash or rip while it is in use. Their broad collection of every item in the store makes sure that people can get what they came to buy.
Background: “In 2001, FASB Statement No. 142 Goodwill and Other Intangible Assets replaced APB Opinion No. 17 Intangible Assets (issued in 1970)” (Hillenmeyer & McMillen, 2013). The new statement eliminated goodwill amortization which was previously amortized over its useful life at a maximum of 40 years. Statement No. 142 required that goodwill be tested for impairment annually using a two-step process. Step one compares all of an entity’s reporting units fair value to their carrying value including goodwill.
Harry, I agree that Macy’s and JCPenney immediately lures consumers to shop on their websites due to online coupons promoting additional percentages off of their merchandise. Macy’s send their customers coupons in the mail monthly and when there is a One Day Sale promotion. These coupons give extra money off the total purchases and can be presented in the store or online. Giving customers more choices to do business with a company increases the chances that the customer will purchase from the firm again. The customer’s experience is very important when it comes to maintaining repeat clients.
Macy’s tends to focus on high quality items. For instance, Macy introduced an intimate apparel line from
Macy’s wants to offer less coupons, sell more of its own brands, and introduce “Last Act” where there
The root causes of organizational issues stem from many behavioral issues from employees and management. Macy’s holds a very high standard on giving the “MAGIC” of Macy’s. It’s important to give the customers a great experience. As an employee, one must make sure
I am a senior that will be graduating in May of this year. I am a Finance major, that works as a contractor through Fidelity Investments. Prior to working at Fidelity, I worked through Macy’s as a Quality Auditor. Both Fidelity and Macy’s are multinational corporations. The Macy’s brand has a store in Dubai and they are planing to open a store in Abu Dhabi in the next few years; Macy’s also uses call centers located mostly in the Philippines and India.