1. Magazine A is ready 11 million people and costs $52,000 for a full page, 4 color advertisement. Magazine B reaches 15 million people and costs $68,000 for a full page, 4 color ad. Holding all other factors constant, I which magazine would you choose to advertise and why? I would need more information before making the decision. I would need a media kit to find out more information about the readers. I would also need to know if it’s a national or regional ad. I also need to know my budget. Just based on the information provided, I would choose Magazine B because the cost per reader is less at $0.00453 vs $0.00472 for Magazine A. 2. Email adverting is claimed to be very effective for viral marketing purposes - that is buzz generation. This is accomplished by requesting an email recipient to forward the message to a friend. Present your views on the effectiveness of the email viral marketing practice. In other words, explain what makes email buzz generation effective or not. I think that this method is useful if done …show more content…
Advertisers also have the ability to target people based on collected data. I’ve talk about this in past assignments, I love the tailor advertising I receive based on my usage. The viral factor can be tremendous. A viral video on social media can not only reach a lot of people (and there is no cost to spread the advertisement because the users spread it) but it can also get media attention. However, the viral factor can go wrong if inappropriate or insensitive advertising goes viral. Social media is merciless and a company could be ripped apart by users. YouTube is my favorite social media and I think the platform is great because it’s video friendly and video advertising seems to be the most entertaining. If I get an ad that impresses me in the first few seconds, I will watch rather than clicking