3 Major Shifts in Dental Internet Marketing in 2018, and How They Affect Your Practice 2018 is a new year, and it’s time for a new marketing strategy for your dental office. Dental internet marketing is changing fast, and it’s essential you get on board with new practices before you get left behind. What are the three major shifts in dental internet marketing in 2018, and how will they affect your practice? People Demand Convenience Same day shipping is now possible from Amazon, so same day appointment booking should also be available at your practice. How can you make sure customers get the ease and immediate gratification they’re used to? There are a few ways. First, you must update your software to allow people to book their own appointments …show more content…
This allows you to communicate directly with your customers by SMS and drastically increase your customer service by being available 24/7. Mobile is the New Desktop Odds are you barely even think about your dental office website, let alone how it looks on mobile. Did you know that in 2017, comScore reported that users spend on average 69% of their media time on smartphones? If your website has a slow load time or is difficult to navigate from a phone, people will click away and head straight to your competitors. In fact, according to Google, 53% of people leave a mobile webpage if it does not load in 3 seconds! Yikes. In 2018, it’s time to take a good hard look at your mobile website and update it for a more user-friendly …show more content…
You can’t show a commercial on TV and call it a day. Now, successful dental practices are online everywhere: social media, blogs, SEO optimized web pages, podcasts, videos, and guest posts are ALL necessary to keep up with the massive amount of content being created every day, otherwise, your office will be buried under the sea of online content, never to be seen again. Don’t fall behind with technology, and don’t try to force advertising that no longer works. Instead, let Crawford and O’Brien take it completely off your shoulders. The digital marketers in content marketing for dentists, and will use their experience to build a community around your brand and establish your office as an authority in your local community… cutting ad spend and exploding lead generation as they do it! A mobile optimized site, more convenient customer service and booking options for your patients, and content marketing are three major shifts in dental internet marketing in 2018. The sad truth is, an inability to keep up will drastically impact your office and the number of patients you receive. Don’t fall behind! Just fill out the form below to begin implementing these new trends with Crawford and O’Brien today! Don’t Let Your Office Get Left Behind in