ipl-logo

Malaysia Airlines Swot Analysis

1614 Words7 Pages
1.1 Company name
Malaysia Airlines System (MAS) is a Malaysian airline with over 100 destinations worldwide. The company also operates domestic flight and charter operations. The hub is Kuala Lumpur International Airport while Penang International Airport, Kota Kinabalu International Airport and Kuching International Airport are used as the second hub.
1.2 Background
MAS History began on October 12, 1937, a carrier-based steam engine company based in Liverpool and Imperial Airways has sent applications to the colonial government in Penang and Singapore to start a scheduled flight connecting these two cities. Malayan Airways Limited (MAL) was established but the first paid service for passengers was only introduced 10 years later on February 2, 1947 and the inaugural flight carrying only 5 passengers was to Kuala Lumpur, not Penang. When Malaysia was established, the company 's name was changed to Malaysian Airways Limited in November 1963. Then, when Singapore split from the Malaysian Union on August 9, 1965, the Malaysian and Singapore governments took over the majority stake of the BOAC and other shareholders and the company changed its name Become Malaysia-Singapore Airlines. On April 3, 1971, the airline was divided into two companies, namely Singapore Airlines and Malaysia Airlines Systems (MAS). By 1972, MAS expanded its operations to over 34 domestic destinations and six international destinations. On October 15, 1987, the company 's name was changed to Malaysia
Show More
Related
156 Words | 1 Pages

WestJet is a Canadian airline carrier based in Calgary, Alberta. It was founded in 1996 by Clive Beddoe and a group of entrepreneurs who had a vision that people who pay for cheaper plane tickets should still receive excellent customer service. Starting off with just three Boewing 737 Next-Generation aircrafts, five airport terminals, and 220 welcoming WestJet workers, WestJet is now one of the largest airline carriers in Canada. Today, this airline carrier has over 75 terminals across North America. “Owners Care” is WestJet’s slogan.

Read More
1127 Words | 5 Pages

CENTREPORT CANADA- Doorway to International Trade and Business Headquartered in Winnipeg, Manitoba Centreport Canada was established in 2009 to fulfill the demand of expanding international trade between different countries. “Centreport Canada is the North America’s only inland port and foreign trade zone which provides doorway to tri modal transportation methods like (rail, air, and road)”. Centreport Canada is built adjacent to James Armstrong Richardson Airport which is known as Canada’s prime cargo airport. “Centreport Canada gives direct access to companies to national and international road, rail and sea corridors”.

Read More
1235 Words | 5 Pages

Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.

Read More
2186 Words | 9 Pages

The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.

Read More
2150 Words | 9 Pages

(REF). In January 2006, the management of Hong Kong Dragon Airlines

Read More
1313 Words | 6 Pages

Q1 : (Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment . Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like : gender , age, location , density and other statistics . The demographic trends have impacted the marketing includes : changing age , population growth and so on , for example , this changing will affect the united airlines decision because demographic

Read More
801 Words | 4 Pages

Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.

Read More
941 Words | 4 Pages

Southwest Airlines is a major airline company that provides air transportation in the United States and nearby international markets. Founded in 1967 by Rolling King and Herb Kelleher and commenced service on June 18, 1971, with three aircrafts and 25 employees with flights as low as $20 one-way fares to Dallas, Houston, and San Antonio. Southwest has been ranked #8 in Fortune’s list of World’s Most Admired Companies for 23rd consecutive years. In its 47th year of service, Southwest Airlines continues to provide exceptional customer service delivered by more than 55,000 employees topping 115 million passengers annually. Southwest Airlines serves 100 destinations in the United States and operates international flights to Mexico, Latin America, and the Caribbean.

Read More
1599 Words | 7 Pages

JetBlue was founded on the history of American aviation, in 1999 with an initial capitalization of $130 million. JetBlue 's strategy was to combine common sense with innovation and technology to "return humanity to air travel". David Needleman founded Jet Blue based on his own experiences and seeking to improve the expectations of his clients, collaborators and associates, thus making the service excellent. . Despite the competition, JetBlue has had ambitious growth plans, focusing particularly on the needs of users who were not satisfied, such as itineraries, high fares and commuters when traveling, among others.

Read More
1005 Words | 5 Pages

Q1.a When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011). Marketing environment consists of internal and external factors that have direct affect on the marketing program. Internal factors (or the microenvironment) are the ones closed to the company, for instance, the company, it 's suppliers, the marketing intermediaries, competitors, public and customers.

Read More
1470 Words | 6 Pages

To what extent is Airbus’ decision of building the world’s largest plane a success? Name: FONG Iong pan Candidate Number: 003160-0015 School: Shanghai United International School Word Count: 1404 Table of Contents Introduction 3 Background Knowledge of A380 4 SWOT Analysis for A380 Project 5 Strengths and Opportunities 6 Market Growth 6 Innovation 7 Market Forecast 7 Weaknesses and Threats 9 Production and Transportation 9 Long Product Cycle 9 High Operation Cost 10 Conclusion 10 Appendices 11 Bibliography 18 Introduction The Airbus Group SE is a civil aircraft manufacturer based in France. Airbus is one of the divisions in the company.

Read More
1454 Words | 6 Pages

h Airways PLC. I. Introducing British Airways Plc ("British Airways", "BA") is the largest international airline in the UK and one of the hot premium lines. The company's main place of business is London, with a lively presence at Heathrow, Gatwick and London City airports. British Airways serves over 1,000 calls to over 150 countries.

Read More
967 Words | 4 Pages

Objectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better

Read More
3552 Words | 15 Pages

1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).

Read More
980 Words | 4 Pages

> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.

Read More

More about Malaysia Airlines Swot Analysis

Related Topics

Open Document