Malcolm X’s speech was an effective example of pathetic because he understands the mindset that the audience is in, and knows what to say to excite them about his cause. He used ethos, pathos, and logos to gain the audience's trust and appeal to them both emotionally and logically, in order to inspire them to fight back. He constantly used repetition of the words "the ballot or the bullet" in order to keep the thought present in the head of the audience, and after completing every thought, he found a way to connect it back to the issue of the ballot or the bullet. The speech was strong and inspiring, and because it was combined with his confident and sturdy speaking, he came off as a respectable and intelligent leader who knows what he wants