BSBMKG603 Manage the marketing process Assessment 1 1. Marketing plan Marketing objectives It is crucial for Houzit to set business goals beforehand whilst promoting or services to potential client under the set time limit. It might include increasing product promotion, product features, and decreasing client for purchasing companies’ product from Houzit. Specific – company need to find out issues and opportunities. It need to be detailed so that company can achieve required set of goals in given time. Measurable - practical and manageable set goals. Actionable – need to enhance performance in order to achieve objective without any problem. Relevant – realistic goals need to be set. Time-bound – goals need to be achieved under set time frame. …show more content…
Promotional activities It has main objective of informing customers about store, its products and services. To increase sales for buying the products. Various activities are used for retailing of Houzit homeware products. 1 Personal selling of products Face to face communication is key element for this kind of marketing of products. It required employing door to door sales representatives for offering goods and services. 2 Advertising It is a formal approach towards targeting customers of homeware products of Houzit. It uses various modes of mass communication, such as, television, radio and print methods. It can be very effective tool for promotion of particular homeware products. For instance, homeware products like various utensils, dining set and set of tablespoons can be utilized for sales growth. 3 Sales promotion These are in-store activities performed for encouraging customers for purchasing items within a designated time. It includes: - On display in store - Free giving of samples to customers - merchandising products need to be branded 3. Monitor