It is essential to grasp customers because it may be a keystone of a promoting planning; it contains with auditing and analyzing the interior (organizational) and external (market) environments of the organization. This involves accumulating applicable issue initially and so analyzing it. The kinds of relevant factors divided as internal and external that has shown as below. Internal: • Existing customers - which incorporates the consumers satisfactions, dissatisfactions, expectations and affairs. • Company resources - management structure, finance and knowledge technology. • The relationships between employees, partner and capital funders. External: PESTEL that may be a short for of Political, Economic, Social, Technological, surroundings and Legal issues. These factors might impact on organization’s activities. Demographic/Psychographic: …show more content…
Their main aim market is young families with 3 or a lot of individuals within the family. The dissimilar ethnic composition and geographic distribution is unfolded across North American country. Western North American country prefers all beef dogs; Central North American country prefers the cheaper dogs; and south North American country prefers the healthier dogs. Also, hot dogs attractiveness to individuals of all financial gain levels and academic backgrounds that widen the market. It's additionally noted that hot dogs area unit most enjoyed within the summer and through season. Socio-cultural: Families’ is a main part of Maple Leaf Foods market, thus any changes that individuals build that slow the fertility would have a control on the demand for MLF’s merchandise. Also, there's a trend wherever individuals are getting a trifle a lot of health aware. However, Maple Leaf Foods can ought to realize a balance as a result of individuals won't sacrifice style for healthier contents within the merchandise.