A good deal of research regarding televisions power as an impactful medium centers on children. Sesame Street is the originator in that realm and therefore it is probably the most studied children's educational program to date. In “The impact of television and directions for controlling what children view” Marilou M. Johnson, reviews three research books based on children and television.. Her introductory statement perfectly describes the power television.” Television programming has the power to inform, to guide, to persuade and to cause audience members to react with a variety of emotions.” This is both the power and the dread of television. The first book is by Shalom Fischa and Rosemarie Truglio , “G” is for Growing. Johnson reviewed …show more content…
The show airs on cable in Detroit as well. This little company is giving preschoolers on at least 3 different continents an awareness of our responsibility to the environment.Through cultural transmission the impact could last for generations.The free online sociology dictionary defines cultural transmission as “the way people come to learn the values, beliefs, and social norms of their culture”Essentially information is passed on through informal interactions as part of everyday …show more content…
It is described by Hyung-jin Woo and Josep R. Dominkick, in their research study “Daytime Talk Shows and the cultivation Effect Among US and International Students” as one of the more influential research traditions that examine the long term effects of television viewing. The genre of television that Woo and Dominick explored was Daytime Talk. The portrayals in these shows are representative of the most low class behavior imaginable. The shows go out of the way to acquire the outrageous story lines. However, there is a segment of the population in the United States who can actually be negatively impacted by the barrage of shows that cover extremely stereotyped behavior. The concern is greatest with regards to immigrants who might have limited cultural exposure and language capability. Woo and Dominick point to a 1990 study by Jeonghwa Choi and Ronald Tamborini,which showed that exposure to those behaviors as represented on television, could be misconstrued as normal and acceptable. The outrageous behavior could also reinforce existing stereotypes among United States citizens. The research conducted by Woo and Dominick show a relationship between television viewing and assumptions about cultural norms. The best comparison is the late night TV show skit that featured Aliens who lived in Earths