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Boeing Business Strategy Analysis

863 Words4 Pages

Marketing as an organizational philosophy has been based on the marketing concept. Choose either (not both) Boeing or Embraer and discuss how they have communicated some of the principles of the marketing concepts in the video. Boeing’s Marketing Position Boeing utilizes several marketing strategies related to the readings for this discussion; examples of four key categories are related to Diversification, Market Mix, Product Development, and Organizational Strategies. These four key terms is what makes Boeing the leader in the aviation industry worldwide. The company’s ability and understanding of their organizational strategy and product development is key to the company’s profitability, if Boeing understands what the customer wants by performing primary and secondary research they can deliver an outstanding product that will allow for higher sales not only with the target delivery customer but future customers worldwide. Diversification of their products is another key market driver, if the products developed are successful and current customers are satisfied this enables Boeing to enhance their marketing strategy and diversify their inventory worldwide. Boeing at this …show more content…

In marketing, the impacts of technology are diverse. Organizations are tasked with managing more marketing options than ever before, and consumers are more integrated with marketing information than they have been in the past. From the organizational perspective, technology has impacted the ability to collect and organize marketing data, the channels the organization can use to reach consumers, and the process of developing different types and format advertising assets. Organizations have more data, more marketing formats, and more online places to communicate with consumers (i.e. social networks, blogs, search engines, YouTube videos,

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