Marketing Co-Op With The Spark Angel Network

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· This term I did my Marketing Co-op with the Spark Angel Network as a marketing specialist. During my field placement as a social marketing specialist with Angel investors, my main Objectives were to conduct competitive analysis on other angel groups and investor groups in Ontario. Conducting a marketing analysis to verify how we can effectively communicate. Further, creating social media content using Canva, creating posting (3 posts a week). Taking due diligence for the high-potential startups that have garnered interest from our angel group. My field placement goals as a Social Media Marketing Specialist Co-op with Angel Investors were to develop and implement efficient social media marketing strategies to promote the company's brand and increase website traffic. I also wanted to boost brand awareness, create leads for new investments, and grow the company's social media following.
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I was able to achieve many things about my objectives I developed and implemented a comprehensive social media marketing plan, including content creation using Canva and posting on various social media platforms such as Instagram, Facebook, Twitter, and LinkedIn, which resulted in an increase of followers and a significant improvement in engagement metrics. Furthermore, I was effective in achieving …show more content…

This experience allowed me to put the theoretical knowledge I had learned in my program of study to use in real-world scenarios. Analysis of performance data and frequent reporting to the marketing team were important aspects of my job. I monitored and analyzed the effectiveness of social media campaigns, content engagement, website traffic, and other pertinent metrics using a variety of analytics tools, including Google Analytics and social media analytics