The 4 Ps to marketing that were a large tool in in a marketing plan during the 1950s were, product, promotion, place, and price. These four Ps were the game plan for many companies for decades but like everything else, marketing also had to adapt to changing times and consumers. Product is simple to understand in the four Ps. It is either the physical good you are selling or it could also be the service that you offer as the selling product. Promotion is the communication to your targeted audience or end user that you are hopeful in buying the product. Place has definitely changed over the years especially with more efficient ways of delivery but back in the heart of the 4 Ps in 1950s it was the location the consumer would buy and pick …show more content…
The value approach becomes a larger focus as consumers started demanding more out of their products. Companies quickly realized that they had to hurry to the changing demand and change their go to market strategy to improve the acceptance from the consumers. The value approach components of marketing are: Creating was like products in the four Ps; however, in the value approach creating is taking the time to discover new needed products from the consumer’s point of view and also working with the suppliers to bring a new experience and added value to the consumer’s life. Communication was like the promotion component in the four Ps; communication turn into more of a two-way highway because now the communication was going out to the consumer but also they were learning from the consumer by listening to what they wanted and learning how they acted when buying or looking to buy. Delivering is like the place in the four Ps, and like it was stated earlier probably has the largest change to how, when, timing, efficiently, and the amount of value it has brought to the consumer. Delivering is getting that product or service to the end user as easily or hassle free as