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Marketing Mix Analysis Paper

608 Words3 Pages

A marketer is someone whose obligations incorporate the ID of the products and administrations craved by an arrangement of shoppers, and additionally the showcasing of those merchandise and administrations for the benefit of a business. (Business Dictionary, 2016) Marketing is the movement, set of establishments, and procedures for making, conveying and trading offerings that have esteem for clients, customers, accomplices and society on the loose. At the end of the day, marketing is trade process amongst venders and purchasers where merchants give something of quality to fulfill the purchasers, for example, merchandise and administrations while purchasers, consequently will give something of worth, for example, credit and cash. "Marketing Mix" is a business apparatus that is utilized by …show more content…

So as to fulfill customer's needs and needs, marketer should find those requirements of buyers that have not been produced. Overviews are led through the web, mail, center gatherings and telephone call sessions (Lake, 2016). By comprehension, the necessities of a shopper is just insufficient, there are likewise different elements, which require research, and understanding why customers are affected in various approaches to make particular buys. Every one of these variables is driven eventually by customer conduct. A marketer will have explored purchaser conduct, at the end of the day, they investigate political, social, financial and innovative variables to deliberately assemble and dissect data required. By applying the hypothetical parts of showcasing and crossing over this with true advertising information, the marketer can settle on educated choices in arranging promoting systems. Even though, advertisement has been around for a very long time, the central elements that impact customer conduct has changed little. In short, the need to market is to a great extent client

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There are four major elements that make up the marketing mix: product, price, place, and promotion. A product can be described as everything that makes up a good, service, or idea, including product design, features, colour, packaging, warranty and service levels (Kerin et al., 2015). A price refers to the amount of money that a product will sell for. The place consists of the channels where a product is distributed, as well as the merchandising used to sell the product. And finally, promotion includes all of the ways in which consumers are made aware of a product, such as advertising, public relations, sales promotion, direct response, event marketing and sponsorship, and personal selling (Kerin et al., 2015).

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Marketing Mix JCPenney is an American company that is nationwide. JCPenney is headquartered in Plano, Texas. The company has several department stores that are located in the United States, and also in Puerto Rico, as well (Bhasin, 2018). JCPenney uses a low price strategy as a way to attract customers. For instance, the company send an email to its customers about upcoming events, which includes recent offers, clearance sales, coupons, and discounts as a way to increase sales within the company (Bhasin, 2018).

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In today's rapidly evolving digital era, the influence of online technology spreads to various facets of contemporary life, especially within the realm of business. With my capstone project, I plan to explore the positive impacts of social media on marketing strategies and marketing as a whole. As businesses adapt to the dynamic landscape shaped by the internet, understanding the role of social media in enhancing marketing efforts becomes increasingly crucial. Through the deep analysis of empirical research, I hope to shed light on how social media platforms contribute to the effectiveness and reach of marketing campaigns. By analyzing studies that have examined key trends, success stories, and consumer behaviors, this investigation seeks to provide

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Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

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Marketing mix= Marketing mix is essential technique used by a organisation to attract customers to their item. It comprises of following 4 primary tools of marketing; 1. Item

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However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

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Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

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6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product

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