Aldi’s unique balance of the marketing mix enables it to give high quality, own branded products at the lowest possible price. Aldi’s innovative ‘Like Brands’ and ‘Swap & Save’ marketing campaigns are improving brand perceptions offering customers smart way to shop. They are aiding the achievement of Aldi’s marketing objectives. The campaigns have increased Aldi’s sales per store by +100% over 3 years through creating more loyal customers. Its multi-channel promotional activity is engaging consumers and creating positive feedback. Location and distribution is also an important marketing mix for Aldi which involves where the products will be sold, how the products will be brought to the store. Aldi makes its store unique, so they can focus on …show more content…
Don Draper was a cast leader in a movie called ‘Mad Men’. He led the cast and fills every scene with ingenious ideas and bravery in advertising his assigned products. His drunk, chain-smoking, shadowy character makes it more interesting for viewers to discover the things that make him successful in his craft. His link to marketing theory is his creative angle where he said “if you don't like what's being said, change the conversation”. The effectiveness of being able to mix things up and being unique in presenting products and services. For example, the Kodak product which was a boring product, but his presentation using a carousel slideshow. He managed to appeal to his audience/customers by not selling the product but the memories that come along with the product. He is good at analysing his audience and seek the soft spot to evoke and get emotional response from them. Listening to what the customers want and paying attention to their needs rather than thinking of profit above everything else. Having a better understanding of what the audience want, you will be able to perform marketing in a way that addresses specific aspects of their