- Price - Stability of FOREX - Govt. price controls - Cost / Final price - Credit periods - Pricing strategy – Skimming - Buyer reaction to price changes - Commissions for intermediaries Product The product “Burts potato crisps”, originally from Devon United Kingdom comes in a variety of flavors including vintage cheese and onion, xxx, xxx, xxx, xxx, xxx, xxx, xxx and xxx. An important objective of the firm, expanding in to other foreign markets has served the company well so far. The choice of entering in to Melbourne Australia with the flavor of vintage cheese and onion will have an impact on the profits of the firm as discussed above. The Unique Selling Proposition (USP) of the firm can be identifies as the many available flavors and …show more content…
adaptation The crisps will be a standardized product, as sold in the UK to bring in the true flavor from Britain itself. The flavor initially exported will be the vintage cheese and onion flavor, as this being the most preferred flavor across the Australian continent according to research conducted. Packaging The packaging of the product will be similar to the packaging done in the United Kingdom, with the wording in English as it being the most spoken language. The product will be available in two sizes the small packet of 40g and a larger packet of 150g, in the vintage cheese and onion flavor. • Primary packaging – this is done in an inner - foil / outer - printed package, like shown below. Also known as break proof oxygen free packets. • Secondary packaging – this will be done in cartons. The primarily packed packages will be put into cartons to keep the product safe, without braking the crisps. • Tertiary packaging - for transportation these packets will be carefully laid in cardboard boxes to keep the crisps fresh and safe before sale. These packaging will not be seen by the final consumer as the retailer will take it off before it’s laid on the …show more content…
I feel like these are strong competitors when dealing with our crisps. This is because these type of crisps are usually more expensive. I feel one of our weaknesses is the fact that our new Gourmet product is quite very unique and people may be put of to try it as the flavors are very very different. Are main competitor I feel is Sensations crisps which are created by walkers. So therefore walkers in general are a hugely massive threat and competition for usThere are also different pricing strategies we had to focus on throughout studying our new upcoming product, for example what type of pricing strategy would work best with our Gourmet