Product: Zoom Energy Drink
Our product Zoom energy drink comes in a citrus tasty flavour. The benefits of this energy drink will be to boost up energy and relieve lethargy. It will be caffeine and fat free, highly nutritional made with herbs and vitamins. Our product will help to meet the needs of the people who are really busy ( on-the-go-professionals), gamers, students and athletes. Main focus of our product is to provide healthy life as today people are more concerned about their health but don’t have time because of their much busy life. Our drink targets towards such people who need some sort of energy to boost. It will come in attractive and well designed two package can and bulk pack.
Price:
The existing energy drinks in Canada are highly priced. Zoom energy drink will be available at a reasonable price which is affordable for people
…show more content…
– one can
$8.50 for 6 cans in a single pack – bulk pack
Promotion:
There are already well established competitors in the energy drink market of Canada. Our product is new in the market and would need extra attention towards the promotion to reach the public. Keeping this in mind we have to make sure that our promotion strategy is well planned so that when it is implemented it gives a well information of the product and it’s benefits to the customers.
1.) Free Distribution of samples in colleges and universities: We will be distributing free samples in the campus once every week for the starting month of the launch. We will also sponsor various competition events and occasions too. The free distributon in the colleges and universities will help reach fast to the youth.
2.) Social Media: As we know, you tube is the most popular search engine in the world. We will be putting our product ads for initial few months on In-stream (an ad which plays before you can watch your video) on You Tube. It will help in boosting up our presence on social network and promoting our product to reach as many people as