Marketing Research Analysis Of Nestle

Nestle is continuously monitoring customer attitudes and requirements through market research. This research takes two main forms: • Qualitative research. This includes setting up small concentration groups of consumers who express their thoughts and suppositions about their needs and views on different items. At one level, this might involve asking groups of athletes to talk about their lifestyles, dietary propensities and training schedules. At another level, it could include a consumer center group discussing the quality of the nutritional labeling on a yoghurt drink.
• Quantitative research. Whereas subjective research includes only relatively few individuals, quantitative research includes significantly greater numbers. For instance,

Buyers have unique need and want. Along these lines, nestle divided their products according to the different segments of market. Nestle company wants to use differentiated marketing strategy and the company decides to target several market segments and designs different offers for each segment. It chooses to deliver different types of products based on age, family life cycle, social class and lifestyle. Nestle tries to know what types of products are needed for which type of people. Initially, nestle company produces a product for testing and experimenting for a specific segment and if the target market appreciates it, then it produces that product types. Nestle wants to offer some kind of product that is mainly based on demographic segmentation. These are some of the different types of products that Nestle Company offers for different types of customers. They offer these diverse sorts of item in light of the fact that there are distinctive sorts of interest in the

The various means of communication being followed are advertisements in the newspapers, posters, banners, hoardings on the roads, designer pages on various sites such as Facebook etc. Nestle carry out their advertising activities in cooperation with external communication partners. Nestle relies heavily on their global partners and their local offices, and cooperation with them is based on their full involvement in projects – starting from research to implementation. When it comes to social media, they heavily depend on specialized local agencies. Adding to it, on the global level Nestlé has direct cooperation with Facebook and Google. They ensure that Nestle is advertised optimally through these platforms locally. Digital platforms are also one of the most important channel to communicate with its consumers. The new generations use media completely differently with high data consumption. Nestle hence combines the content with the values that are important for the current generation that could be addressed with corporate and brand value. The Nestlé Initiative for Youth Employment is a good example because through it, Nestle strive to create value for society as a whole. At the same time, its content is fully for the target group for which it is intended – the young unemployed.
In recent years, Nestle have made major progress towards the approximation of investment in paid media in relation to owned