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Marketing Research Worksheet Jr

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Recommended: The nature of sponsorship in the sports industry

NASCAR Background: NASCAR stands for the National Association for Stock Car Auto Racing. NASCAR was founded in 1948 by Bill France Sr. Bill France Sr was a mechanic at the time. NASCAR’s first event was held at Dayton Beach in 1948 and that’s where NASCAR’s headquarters are now. NASCAR hosts races all over the United States, Mexico, and Canada.

Dale Earnhardt Jr: Dale Earnhardt Jr. is a stock car race driver for NASCAR. He races for Hendrick Motorsports and for his own team JR Motorsports. There is a long line of NASCAR drivers in his family including his dad, the Hall of Famer, Dale Earnhardt Sr. and both of his grandfathers Ralph Earnhardt and stock car fabricator Robert Gee. Dale currently drives No. 88 Chevrolet SS in the NASCAR Sprint Cup Series for Hendrick Motorsports and drives the No. 88 Chevrolet Camaro for his own team, JR Motorsports. Dale has won multiple awards and achievements and is hoping to continue succeeding. …show more content…

is in many of Mountain Dew’s ads. He is shown drinking their products and talking about why he likes Mountain Dew. He is also in some of Chevrolet’s car commercials shown standing next to vehicles. Wrangler uses him in some of their ads showing him wearing their jeans. AMP Energy has multiple posters and ads showing Dale Jr’s. number and his car. The National Guard has the biggest logo on Dale’s sportswear and his racing cars.

Official (Exclusive) Sponsorships: Dale Jr. Has many sponsors including: The National Guard, Mountain Dew, AMP Energy, Kelly Blue Book, Nationwide, TaxSlayer.com, NAPA, Ragu, Hellmann’s, Breyers, Goody’s, Wrangler, Spy Optic, Chevrolet, Whisky River, and Hammerhead. Although his three main sponsors are: AMP Energy, Mountain Dew, and The National Guard.

Customer Profile of a Dale Earnhardt Jr. Fan:
Demographics- Dale Earnhardt Jr. is one of the most popular racers in NASCAR. He tends to attract older people because of his father’s fan

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