Marketing segmentation, what is it? It is the process of marketing department or organization to break down a large group of people into smaller groups for the sole purpose of targeting that specific group for that one product that they might be wanting. The process of segmentation is that it takes a plan from an analysis of marketing data to the actual implementation of the marketing plan they orchestrated. It involves making the choice to segment a market depending on if the target group is already identifiable, it that group is accessible, and how will that group respond to marketing. Segmentation also looks to see there are identifiable segments to be reached, are those segments able to be reached and if they are willing to respond to …show more content…
Race and ethnicity is a big area , because this facility is owned, operated, and for the Native American population, specifically of the Choctaw Nation of Oklahoma. Those people are able to become members of the wellness center free of any charges, it allows the tribal members to join along with the employees of the Choctaw Nation of Oklahoma. This would include the employees of the Choctaw Nation casino, the largest employer for the Choctaw Nation in the Southern Oklahoma area. My team members will make sure to get adequate information out to these two groups of people as a top priority. The next group that will be pushed for is the membership will be those of the other race, using the fact that all the equipment is kept new, clean and in excellent condition, membership is a very low cost, and reaching out of families by offering classes in several areas for children. There will be a plethora of classes offered such adult aerobic classes and youth classes that vary from karate to youth fitness programs. By channeling the marketing in this direction it should drive the new membership up, especially for the grand …show more content…
As a fitness/wellness center we took a long look at the data that was provided to determine what types of benefits members expected. First and foremost, members want a clean facility with the equipment that is top of the line and easy to operate. We will also use the lease option for our equipment, so that the provider is responsible for any breakdown of the equipment. With the leasing option we will be able to upgrade all equipment to the newer models as time goes along. Second, the membership wanted the facility atmosphere is to be comfortable. They do not want high pressure put upon them, especially the senior citizens. Finally they ask for classes to be constant and reoccurring, but ever changing in type to ensure that they get to try different