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Marketing Strategy Of Chanel

1438 Words6 Pages

Marketing strategies is a thoughtful analysis of a product and the target market to design a series of strategies focusing on the competencies while ensuring to overcome the weaknesses of the product. The core purpose behind devising marketing strategies for any product is to fulfil the marketing objectives or goals set by the organization for the promotion and sales of a product. Chanel is one of a kind brand which every individual is aware of. A high end line of beauty products particularly their perfumes have made the brand spark in the cosmetic industry. The reasons for such high popularity of the product besides the high quality, is the effective marketing of the product. For any product, marketing is the key to increasing sales resulting …show more content…

These may be internal as well as external, the external ones particularly hard to gauge and hence their impact on the product or the organization comparatively uncertain to …show more content…

This is because the target audience for this perfume is the upper middle class and the high class people so it is important to make sure that the product is available in places where their target audience is expected to shop to ensure easy accessibility. Since the products are mostly available in concept stores, the delivery is direct from the factories to the outlets with no outside wholesalers or retailers involved. The wholesalers are only involved in the distribution of their product to Sephora which is also a well known brand for the distribution of high end cosmetics and body products. To sum up, the perfect mix of right product in the right price at the right place in the right time was one of the biggest reasons Chanel no 5 perfume was a big success. The organization used its brand identity along with the new technology they developed to their strength in terms of developing as well as marketing the product which leads to the incredible amount of sales of the Chanel no 5 perfume. The adequate marketing mix is essential and a must for any product to reach the peak of its product life

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