Ruby Sanchez Marketing to Kids and Tweens for U.S. in March 2018: Changing Interests to Put Market Players in Strategic Dilemma Article Summary This Article was written to gain understanding of the topics kids, tween and teens are interested in, and that their parents support to help guide brand strategy. Marketing to kids and tweens has proven to be a challenging task because there is uncertainty in their choices. According to a report published in the Market Research Hub (MRH), both kids and tweens tend to gravitate towards attractive products they find interesting, thus, continuously shifting their choices. As a result, brands find it difficult to strategies methods to lure kids and tweens towards their products. According the article, the image inclination …show more content…
One suggestion is to monitor what the kids are viewing on social media, what apps they are downloading and other data that could assist organizations in viewing what is currently trending. This type of exploratory research guides an organization in creating products and allowing them to market them in a manner that will speak to the kids. Organizations are able view this information when a child turns age 13 without limitation making it possible to build on their marketing strategy. In the article another reason it is difficult to market to kids, tweens and teens, the market is ever changing, and strategies are short live is because children are learning to individualize. With these constant changes, an appropriate strategy to use is market segmentation. Dividing the market into groups or segments can simplify a marketing strategy. For example, a child that is 10 years old is not going to like the same things as one that is 13 years old;