Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Marcandice Gant Professor’s Name: Professor Amos Course Title: Principles of Marketing Date: July 17, 2017 Company/Brand Selected (Alfa Romeo, Amazon, or Google): Amazon 1. Target Customers/Users Who are the target customers for the company/brand? Anyone who shops on the internet or a potential internet shopper. Internet shoppers consist of bloggers, owners of websites, electronic mail …show more content…
They offer free shipping, money back guarantee, and two-day shipping for Amazon Prime members. Amazon makes shopping easy because it can be done from the comfort of your own home, and the products will be received in short timing. What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? The word FREE is what grabs the customers attention. Free shipping on products is what makes Amazon such a successful online shopping company. Amazon has an insight on how to sell to teens and young adults, by offering popular products. They sell things like iPhones to young adults, household items to middle aged adults, and gardening equipment to the older aged group. They also offer products for babies to mothers and they are at an awesome price. What do these target customers’ value? Customers who shop online have two things in common and they include saving money and shipping for free. They value saving money and not having to pay an additional amount for shipping when they know they are receiving a product of …show more content…
What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to? Quality, price, how fast the product is received, and convenience are frames of references used when customers choose to use Amazon. Customers may compare Amazon’s pricing and shipping time to its competitors. 3. USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? All of Amazon’s departments are data-driven based upon the customers experience. This allows the company to make decisions based upon their concrete evidence to decide the best interest of the customer, and the company. What is the brand’s uniqueness? Amazon has the unique ability to launch new types of businesses and run them, while extracting value from their existing businesses. What is the competitive advantage of the brand? How is it different from other competing brands? Amazon offers the convenience of shipping products fast and they offer very low pricing. They can offer efficient delivery because they maintain their storehouses across the