Ever since 1890 when Eugene Sandow became the first famous bodybuilder, the sport he created popularized tremendously, spread across the world, and was even added to the Olympics. Americas #1 best selling bodybuilding supplement, Mass Tech Extreme 2000 by MuscleTech, featured in the September 2017 edition of Muscle and Fitness Magazine is boldly advertised along side the attention grabbing IFBB Pro and bodybuilder Aj Shukoori flexing shirtless as he lifts a barbell fixed with heavy weights, promoting his use of this product and thus enticing its target audience, that being ¨the extreme hardgainer¨[hardcore bodybuilder]. The ad provides graphed statistics representing the reliability of Mass Tech Extreme 2000 through an 8 week study, the image …show more content…
According to research done at a leading American University, over an 8 week study this product has shown to be 5 times more effective at increasing muscle mass within individuals using the product compared to the mass of individuals who did not use this product. The chart expresses to viewers there was a 6.8 pound increase in mass in experimental subjects in comparison to the 1.3 pounds of mass gained by control subjects. The promise made by this product for ¨extreme mass gain¨ is effectively represented by the sofisticasted and detailed statistics and studies presented in the ad. This aspect feature targets individuals looking for proof that this product is effective. In addition, the ad strongly suggests buying this product will produce quick muscle gain like those of the experimental group. The chart targets individuals looking for more than just the enticement and lust provided by the picture of Aj, but the stone cold facts provided by extensive research represented in the form of a detailed graph. Anyone seeing this product can easily be persuaded by the information provided in the graph. Yet, the graph provided does not specifically state that the gains in body mass among the experimental group was strictly due to the build of muscle. This meaning, the increase in mass may partly be due to the considerably high amount of calories and carbs contained in just one serving, increasing body fat rather than the idea that the increase in mass is strictly due to muscle