Masters Home Improvement

Introduction

The aim of the following report is evaluating the design of the website: http://www.masters.com.au, which is owned by Masters Home Improvement. It will contain a detailed discussion of the advantages and disadvantages of the websites design and recommendations to the sites design. Possible topics may include accessibility, demographic analysis

Masters is an Australian company owned by the Woolworths Limited and specialise in home improvement. Masters launched in 2011 aiming to provide consumers with exceptional retail services (Woolworths Ltd., 2012). In 2012, Masters introduced online shopping, which then allowed it to become the first Hardware and Home Improvement Company to allow for customers to shop online.

Discussion

The assumption is that the average demographic of consumers would be 25-40 years old, Male of gender and live in metropolitan suburbs. This is important to know as many people are using online shopping more and the older some becomes the easier the interface needs to become.

To assist in evaluating the website, two demographics were used to evaluate the website. The first reviewer is a male, secondary student whom lives in the country and is aged fifteen. On initial viewing of the webpage he said “It’s very bright when you scroll down but at the top it’s much darker”. Which is exactly what is represented above however, when asked about the pages design he remarked that the length of the home page was quite long but for the purpose of the site, which is to sell as much, has to use all of the space provided to display their merchandise. Lastly, he had pointed out that the desktop site is too wide, as shown in the following

She said that the site had a good design and showed all the necessary information for her to purchase items. However when she went to proceed through checkout she found she had to sign up for an account, “This can be annoying if I want to make a onetime purchase”. The delete button for the online cart is also very transparent meaning it is hard to view. If a consumer cannot see the button they may be discouraged to continue buying from Masters online, which is a major flaw as Masters is losing money every time someone leaves the