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Maxis Marketing Strategy

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2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country. Next, the company uses High Speed Downlink Packet Access (HSDPA) to enhance the high speed 3G network in which promoting wireless broadband services. Other than that, …show more content…

The Maxis brand has strong influence in Malaysia since majority of the people are the Maxis users. 7.0 Marketing Communications …show more content…

For its product, Maxis introduces variety of products in order to meet the needs of its customers who come from various backgrounds and uses telecommunications in different functions. This can be achieved due to the investment on the customer research and product and service development. Other than that, Maxis has its customer service, support service and hotline number to be contacted regarding any problems or complains or inquiries about the product and services. They could be reached in person where consumers could go to the nearest Maxis store, call the hotline number, search for the support services guidelines or chat live with the customer care services via online using Maxis account ID. Next is the price of its product and services. Due to high demand for internet users to maximize the data plan, Maxis introduces additional top up for mobile data to surf the internet if the existing data is used up. Besides, customers could share their data with registered family numbers. It is the different package of product that Maxis offer to their customers. In the mean time, the company could boost customer usage and promoting their services by price penetration strategy since there were high accessed of internet network coverage widespread in Malaysia. Moreover, Maxis store could be found in every state and each district in this country. The company has a few subsidiaries and

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