Mayo Clinic Executive Summary

Mayo clinic’s virtual world takes advantage of the social media’s wider and faster reach. The avatars play different roles on social media sharing information. This concept is pegged on uses and gratification theory and it anchors itself on the fact that when all role players participate in social media gives the individual fulfillment for their different needs. The trust, mutual benefit, and participation propagated by social media leads to creation of digital social capital, upon which all stakeholders build collaborations (Lee, 2007). Developed in 2014 in the era of digitization, the Mayo Clinic platform embraces technology and is relevant to its target audiences. Connecting with other users is at a very low cost and it enables communication

Its main objective is to make certain safety in schools during evolving crisis as well as disasters. One of its strongest points that come out is that the roles and duties of all stakeholders are well articulated with greatly structured media communication plan. All stakeholders have enough information to respond to both foreseen and unforeseen disasters. Advisory in all crisis and disaster situation is very clear, processes of responses are also very well described. However, since the advent of the social media has given birth to the internet generation who are always on their phones rather than on books, this may be creating a gap between the content format and the intended audience (Timothy, 2014). The same information should be available on soft via interactive website.
EdQual RPC Communications Strategy was designed in 2006 and was geared towards providing policy makers and practitioners with new knowledge initiatives and sustainable research capacity to improve on the quality of education. The strategy features a clear definition of duties, roles and communication need for all the stakeholders. Communication comes from one source and drips down the communication structure. Numerous communications channels such as the internet, mainstream media and interpersonal forms, ensure maximized access and reach (Timothy,

In each case, participation and partnerships are encouraged to give the communication tool legitimacy among the target audience as seen from the readings which agree on the sharing of roles and duties. All the communication forms anchor on social capital apart from the Mayo’s virtual clinic, which anchors on digital social capital. The others anchor mostly on physical social capital. EdQual and the risk communication employ various media forms and hence they may enjoy some digital social capital