I am pursing a formal business education in order to complete my background with the necessary knowledge and tools to lead a global Consumer Product Goods (CPG) firm to success. When first researching MBA programs to find the optimal program for me, the 3 things that were most important to me were finding a top school, a program with good marketing and strategy consulting related courses and a small and intimate program. At the Forte Foundation event this summer, I met Associate Director, Ms. Ashley Lautzenheiser, who introduced me to Washington University in St. Louis Olin Business School. Later in the summer at the Consortium MAPS event, I met Associate Director of Admissions, Ms. Megan Waite who strongly encouraged me to attend Olin’s …show more content…
The syllabuses of the available marketing courses such as “Marketing Strategy” and “Data Analysis for Brand Management” are in perfect coherence with the in-depth business skills and knowledge I’ve targeted to acquire in an MBA. The additional practical courses and options such as “Creating and Building Brand Equity”, “Pricing Decision Making and Implementation”, the Taylor Community Consulting CEL Practicum and the Leadership Speaker Series are a great fit for my preference for learning through practical and “hands on” experiences. I’m interested in further developing the skills I learned while working with the board of trustees for my organization – something I could accomplish by participating in “Olin/United Way Board Fellows”. Due to the innovative and flexible nature of the Olin MBA program and the available electives at Olin and other top ranked schools at Washington University in St. Louis, I feel that I will be able to assemble the most effective course selection for my