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Why Is Mcdonaldization Is A Dominant Pattern In American Society

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#3 McDonaldization is a dominant pattern in American society The four key characteristic to McDonaldization are efficiency, predictability, calculability, and controllability. All four components play a crucial role in the society we live in today. One good example of McDonaldization is Disney World. Walt Disney tries to change our society in to resembling their theme park and the character there. When parents bring their children to Disney World the family spends most of their day wait in line for hours just to spend less than a minute on a single ride. Then throughout the day as they walk around the theme park Disney characters come up to them and the kid get very excited because the kids look up to Disney characters as role models. And
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Disney has provided and equipped their parks with multiple different entertainment services and multiple recreation opportunities. Spontaneity is something that Disney has excelled at providing for decades, and they show absolutely no signs of stopping anytime soon. Disney wants

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“‘If they’ve got a pulse… we’ll take an application’” (Schlosser 162). Fast Food Nation: The Dark Side of the American Meal by Eric Schlosser and The Jungle by Upton Sinclair convey corporations treating the public inhumanely. The books discuss how the companies will fix their prices, the lengths they will go to avoid unionization within their establishments, highlight how their employees are struggling to survive on their low wages, and provide a look into the risks of working for these corporations.

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Walt Disney is giving his experience of imagination to kids by sharing his creations around the world. Which shows his hero-like qualities in many different ways. For example, Elementary school competitions,

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George Ritzer in his book The McDonaldization of society McDonaldization defines as the process by which the principles governing the operation of fast food restaurants have been dominating an increasingly broader aspects of American society number and from the rest of the world. For Ritzer, concepts such as efficiency, speed, control, globalization ... pure fast food are spreading areas of the market and society. In his view, the emergence of fast food "is a new form of ideological domination begins acting on the

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My daughters spend every minute there identifying, asking for autographs and/or taking photos and selfies with their favorite fairytale characters. My husband and I became children like them when we are enjoining the attractions. My mother, who is 76 years old, loves to visit the parks even driving her scooter from one attraction to other. There are different and awesome theme parks to visit.

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The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.

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To begin, enjoying a meal from McDonald’s is the symbol of American culture. The fast food industry was one other major forces to shape modern life in the U.S. When asked to think of a word to describe America, majority of citizens as well as immigrants would say the “fast food”. For example,in 2001 a rebel group led by Jose Bove decided to protest the restrictions on trade set by Unites States in France and as a form of protest they destroyed a symbol of United States, a local McDonald 's, which demonstrates that McDonald 's is a representation of American culture and thus eating at this establishment is seen as an American tradition as well as the most American action a tennager can perfrm.

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As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term

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With Walt Disney’s successful corporation, Disney movies have been watched from one generation to another. The Disney Corporation has a massive reputation due to its major television network, radio stations, bestselling cartoons, computer games, and clothing. This specific corporation has a huge cultural influence, which has been seen over time. Every movie by the Disney Corporation has been firstly released in theatres worldwide, as well as securing each movie’s popularity with a 7-year rotation so it can interest the upcoming generations. The power of success that the movies have is capable of forming the way each child thinks about their personal interests, who they are and what kind of person they should be.

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" Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.

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McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

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“Customer is king” (Van Maanen, 1991: M10-18) 2. “Everyone is a child at heart when at Disneyland” (Van Maanen, 1991: M10-18) 3. Disneyland is the soi-disant “Happiest place on Earth” (Van Maanen, 1991: M10-13). 4. Disneyland’s “product is emotion”, constructed on “laughter and well-being” (Van Maanen, 1991: M10-14) 5.

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Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.

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Disney became so popular that it started to grow into other countries. Disney is the place where dreams become a reality and every child dreams of going there someday. Walt Disney wanted to have children of all ages to be able to experience the joys that the magical world of Disney can show (Hanson). He knew that magic is something amazing to everyone and that if he could create a world where all dreams come true and it's the happiest place on earth than he would be happy. He created this idea of a utopia but when the things that happen behind the scenes come to light it shows that Disney World is actually a

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One of those areas is their public image. Certain legal issue caused McDonald’s negative publicity such as low employee wages and new healthier menu choices that do not go well with the consumers. Another area to consider is the innovation. McDonald’s should take advantage of its R&D to come out with healthier local adapted menu. 4.

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