According to the article “McDonald's is trying to make its food look 'ugly'” by Hayley Peterson, a reporter for Business Insider, the food chain is now trying to change the way consumers taste its food, visually. According to Peterson, the global company has posted new videos Ad on its Facebook page showing food at McDonald's being cooked and prepared but embracing messy and imperfect ingredients. One of the videos also displayed in the article shows a sausage-and-egg McMuffin dropping onto a table, with crumbs flying everywhere as an example of the new advertising method that the food-chain has implemented. Even though this is not the traditional style of how food chains have made notorious the idea of perfect food in ads argues the author,