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Mcdonald's Risk And Risk Analysis Of Mcdonalds

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Risk Analysis When it comes to risk every business and person has to deal with it, so as you may guess McDonald’s is not excluded from that list. When you are in the food industry and especially the fast food industry you take on many risks. These would include things like competition, changes in customer preferences, pricing, staying technologically advances, and not losing out on investments. As a huge company like McDonald’s you may think that their risks are minimal, they bring in millions every year, and McDonald’s are always successful and busy, but they too have a long list of risks on their 10-K. After reading through McDonald’s list of risks I want to first say that they are very broad in many of their risks. They state quite obvious and short explanations or certain risks that any company in any industry could use. For example, one risk was, “Supply chain interruptions may increase costs or …show more content…

This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone. When you think internationally it can only be larger. McDonald’s has to be aware of what those competitors are doing at all times to make sure they are up to

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Several new fast-food companies have emerged in recent years, appealing to younger customers with their creative menu offerings. Traditional fast-food companies like McDonald's and Burger King have lost market share to these chains, such as Chick-Fil-A, ShakeShack, and Five Guys. We can see the losses of other companies because when you go near any of these places that are competing the line tends to always be longer at Chick-Fil-A. The only thing is that there are so many more locations of say Mcdonald's or Burger

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Research show that lots of fast food restaurants are industrial food chain and it is almost everywhere you go. “Fast food joints are notorious for supplying factory farmed meat at a low price, as well as other portions of the meal infused with excess sugar derived from industrially-farmed crops” (Study.com). All local fast food restaurants are selling cheap meat which causes everyone to buy because it’s so cheap and cheap is always better for business because you are saving money so it is so easy to get from anywhere. According to a study of the Economist, Mcdonald’s has “35,000 restaurants in 107 countries” (Economist.com). McDonald’s are all over the country and many people like Mcdonald's causing them to buy even more food from that fast food

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The risk management process establishes the methodology for risk enterprises framework for the of many businesses (Fraser & Simkins, 2010). A retail business such as Target needs to do a risk assessment to establish the types of risks being faced by the organization. The risk assessment process starts with the identification and categorization of risk factors. High customer interaction of the retail businesses like Target, need to identify risk as a continuous basis effort over the lifetime of the business (Mandru, 2016). It important that the business leaders, set goals and priorities for the risk management system.

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ntroduction McDonald 's is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets(Burger business.com 2012).  Founded in the United States in 1940, the company began as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth(Aboutmcdonalds.com 2006).

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As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term

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McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

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1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always

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According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

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They refer to Fielder’s contingency theory, path-goal theory, Hersey and Blanchard’s Situational Leadership theory, and Vroom and Yetton’s normative decision model. Each theory is distinctive and different from each other. In the case of McDonald’s, it practices each theory to a certain degree. Fieldler’s contingency theory states that in order to maximize work group performance, leaders must be matched to the right leadership situation (Williams, 2007).

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The success of any business in the field is determined by the frequent decisions made not only by the managers at top levels but also managers of significant projects. Decisions in business are closely affected by risks involved in the implementation of strategic business goals and general future plans. Therefore managers need to spend more time in the decision-making process so that the possible outcomes in future are successful. In business a good decision is recognized when the idea achieves two objectives, one being the desirability of each outcome delivered and secondly likelihood of the choices made in generating different outcomes. Generally, good decisions require good judgment as well as greater prediction of final outcomes.

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Many companies respond to risks that have a low impact in supply chains and tend to overlook the high-impact and low-likelihood risks (Chopra & Sodhi, 2004). An understanding needs to be obtained by managers between the connection and variety of the supply chain risks to develop an effective risk response strategy. Hauser (2003) recommends that due to today’s complex environment, adjusting and understanding risk will result in an improvement in financial performance and competitive advantage for an organisation. Hise (1995) states that the objective of supply chains is profit maximisation by finding a balance between productivity (efficiency) and profitability (effectiveness) (Mentzer & Firman, 1994) to shift raw material and products between countries in a timely manner ( Bowersox & Calantone, 1998a) resulting in profitability of supply chains as a whole ( Manuj & Mentzer, 2008). Managers need to consider the different factors that create uncertainties and risks as a global supply chain have numerous delay points, greater uncertainties, and hence the need for greater coordination, communication and monitoring (Manuj & Mentzer,

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A key yield from the start step is the risk management arrange for, which subtle elements how risk will be overseen for the duration of the life cycle. Dangers are then distinguished and archived in the risk enroll. The relative centrality of recognized dangers is surveyed utilizing subjective strategies to empower them to be organized for further consideration. Quantitative risk examination may likewise be utilized to decide the joined impact of dangers on targets.

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