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Mcdonalds Vs Starbucks Research Paper

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Steaming coffee cups and quick breakfasts, these are the cornerstones for many Americans’ mornings, both of which McDonalds and Starbucks provide. These two establishments each hold different expectations of customers when one walks through their doors, born of the culture surrounding both businesses. The differences in class and professions are nearly stereotypical, but both provide clear insight into the lives of both kinds of people who prefer one or the other. The customers of McDonalds and Starbucks are worlds apart, even when one sits across the street from the other. Starbucks is a business known for expensive lattes and even more expensive pastries, but continues to provide for countless people each day. A busy Starbucks is easy to imagine, a line of customers on a …show more content…

McDonalds is an establishment where one can fill their belly without having to empty their wallets in turn. Most can easily picture a McDonalds, a usually very noisy place with a tile floor, usually white so that stains can be easily mopped up. Mothers hold the hands of children that point to what they want, behind the counter a few workers manning registers send orders to countless staff behind them at the grills and brewers, while a trucker about to start a twelve-hour drive quickly downs a cheeseburger for the journey ahead. From teenagers to seniors, McDonalds plays host to all kinds at all hours of the day. Many who walk through the doors are the “everyman”, those just trying to get through the day, their needs only reaching as far as the end of their break from work. They are construction workers, plumbers, teachers, and many others who put their nose to the grindstone each day, each of them needing the cheap and quick sustenance to get on with their days. McDonalds is a club open to everyone, and very few are known not to

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