Our society has based their judgements on what media present to us, we believe that a women or a male who possess certain physical characteristics is more attractive. The media has shaped the human perception by adopting the psychological term the halo effect. This term defines that individuals develop positive attitudes, actions or behaviors to physically attractive individuals (for example, attractive individuals received lighter prison sentences). In the majority of the advertisements, (especially in the fashion industry), the media portrays “beautiful” skinny models. The media is shaping the human mind by making society believe that by buying a certain product or brand a female will look “perfect” and therefore will be desirable by males. The TV advertisements tends to depict males and females plus the …show more content…
In many advertisements, the usage of sexist language and male domination is represented when trying to sell a product in the fashion industry (perfumes, clothing). For example, we can observed in advertisements for Dolce & Gabbana how women are used as the men’s object after wearing a fragrance. For example, I selected a TV advertisement by Louis Vuitton. In this advertisements we can observed how teenage females are used to depict how a purse can make a female to have a better and beautiful life. In the advertisement we can observe how the fashion industry can persuade teenage girls to have the same physical body as the models. In addition, we can observe how the media is creating the idea that a male can have multiple women. In the second tv advertisement I chose how the Chevrolet industry is trying to promote the idea that by driving a Camaro man rejuvenate and become teenager. The advertisement is portraying teenage boys speeding and accelerating the car in the streets. Moreover, the advertisement is trying to promote the idea that by obtaining a